Credibility is a very important asset to every blog. Like everything good in life, it never comes easy but there are a few steps that can be taken to increase credibility of your blog. According to the Poynter Institute, there are several basic rules that can be taken for credibility increment which are, making an editorial calender and hold weekly editorial meetings, develop a regular schedule of publishing, participate and promote conversations around your blog content and keep on improving your site (Azzolini S, 2012).
Next, there are three main ways of creating compelling content for your blog which will also help with credibility. The three main ways that I would like to discuss in this post are group brainstorming, ask your readers and interview someone ( Clark B). Firstly, group brainstorming helps as you can get various ideas from your friends and acquaintances which will helps you identify different peoples' thoughts and interests from different cultures. Next, asking your readers will always be a good way to improve compulsion towards your existing and potential readers as the saying goes "it takes one to know one" this also applies when you interview someone about blog postings.
In my opinion, the steps above by the Poynter Institute mainly focus on consistency of retain and maintaining credibility instead of creating credibility. This means that, the advice given by the Poynter Institute mainly concentrate on existing blogs rather than new blogs which have to create awareness and credibility. On the other hand, the post by Brian Clark focuses more on creating awareness and credibility which is more suitable for new blogs.
References
Building credibility with online communities…
http://blog.prnewswire.com/2012/03/01/building-credibility-with-online-communities-tips-from-professional-news-rooms/
22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic]
http://www.copyblogger.com/create-content-infographic/
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